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Writer's pictureWayne Johnson

Welcome to MEDDIC Mondays!

Updated: Nov 7, 2022

Improving your sales qualification skills one Monday at a time.


"Qualification is not a one-time event but a journey that never ends."


If you have made it this far, one thing is for sure, you are interested in learning about MEDDIC and how you can use it to perform better sales qualifications.



You don't need to look far to increase your ability to qualify!



What is MEDDIC Mondays?


MEDDIC Mondays is a site dedicated to helping sales professionals learn how to better qualify opportunities with potential and current customers. We will explore every aspect of MEDDIC, from definition to real-world application. Our guidance will also focus on all of the different roles within a selling team, ranging from Business Development Reps, Account Executives, SMB, Mid-Market, Enterprise, Presales Engineers, Professional Services, and Customer Service Representatives.

Why is this important?

Qualification is vital to all participants in a sales cycle. Poor qualification can lead to very costly mistakes for everyone involved; for example:


  • Sales end up working on opportunities they can't win vs. ones they can win.

  • Sales teams spread themselves too thin working on every opportunity, decreasing their win rates.

  • Customers spend more time evaluating solutions that may not be a good fit resulting in a failed initiative.

What can you expect from MEDDIC Mondays?


Every Monday, we will provide you with information that will help you better understand MEDDIC, examples of how you can apply it in your sales opportunities, and real-world examples of how it is being used. Each MEDDIC Monday will end with an action that you can do to help you apply what you learned to your current opportunities.



Coming in the future, we will also provide the ability to "Ask MEDDIC Mondays" a question about MEDDIC and its application in your deals, offer deal review sessions, training certification courses, and onsite training.


Don't want to have to remember to come to visit every Monday? Sign up to receive each MEDDIC Mondays, directly in your email. Sign Up Below.

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