The MEDDIC equivalent to "don't keep all your eggs in one basket" is not relying on only one champion. Now, take this with a grain of salt. If you work on smaller opportunities with small organizations, this will apply much less, but it can still apply. Many organizations today will involve other stakeholders in making a decision, especially if those stakeholders will be required to use the proposed solution to be successful. Although there is an Economic Buyer, often they prefer not to make a decision that goes against the grain of the will of all the other stakeholders.
When building a Champion, approach it from a slightly different angle and build Champions instead. The larger the organization, the more Champions you will need. One of the most effective ways is to develop Champions at each level and department. For example, suppose you are selling a Sales organization a solution to help give Account executives insights into their commission plan. In that case, you will want to build Champions among the different Sales, IT, Finance, and potentially HR levels.
Building Champions across the organization will benefit if you win the solution and move to implementation. Your organization will now have the added benefits of having people within the customer working hard to ensure your solution is successful; after all, they advocated for it. If the decision were made without the stakeholder's agreement, it would significantly jeopardize your organization's ability to have a successful implementation, as you may have some saboteurs in your midst.
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