Wayne Johnson2 min readMetricsA Product Manager's Best FriendMEDDIC is one of the best qualification frameworks for Sales, but did you know that MEDDIC can also be a Product Managers' best friend? ...
Wayne Johnson1 min readMetrics#1 Discount KillerYou have been working on a deal for about four months and are approaching the end. Negotiations are underway, redlines are feverishly...
Wayne Johnson1 min readEconomic BuyerWhen Everyone Says Yes...Selling is difficult, and we often find ourselves selling in complex environments. In the past, selling software was mainly an IT...